How do we ensure brand visibility while supporting a cause?

Simple CSR Strategy Tips for June Campaigns

In India, many CSR projects are deeply impactful, yet often go unnoticed by the public and even employees. For companies investing in employee volunteering, NGO partnerships, and community development, building the right visibility can amplify the cause and the brand.

Good visibility = better brand value, higher employee engagement, stronger public trust.

What Indian CSR & HR Heads Are Searching for

Here’s what Indian companies are actively searching for (as per latest keyword trends):

• CSR project opportunities in India

• Employee volunteering activities

• Fun corporate engagement ideas

• NGO collaborations with measurable impact

• How to ensure brand recall in CSR

If you're planning your June or July CSR activity, this guide will help you create visible impact for both the cause and your company.

Simple, Strategic Ways to Boost Brand Visibility

1. Branded Volunteer Kits

Providing employees with customised t-shirts, caps, or badges during events helps your brand stay present in every photo, video, or community memory.

✔ Boosts internal pride

✔ Great for media and social content

2. Social Media Storytelling

Encourage teams to share their volunteering experiences on LinkedIn and Instagram with branded hashtags and templates.

📲 Over 75% of CSR visibility today comes via social shares

📸 Add a photobooth or fun flex board with your logo

3. Media & PR Collaboration

Partner with local news or regional magazines to cover your CSR initiatives. NGOs often help facilitate this.

📰 Stories can reach 10,000+ readers in one city

🤝 Helps position your company as a socially responsible brand

4. Co-branded Events With NGOs

When NGOs conduct events, request joint branding in banners, invites, and post-event reports.

🎯 This works best for large-scale volunteering like tree plantation, clean-up drives, or donation camps

5. Impact Reports With Company Branding

A good NGO partner will give you detailed reports on project outcomes. Ensure they carry your brand logo, CSR story, and volunteer impact.

📈 These reports can be shared internally and externally

6. Gamify Engagement Internally

Run leaderboards or "CSR Champion of the Month" campaigns internally post volunteering events. It makes your brand story live within your own teams too.

🏆 Recognition multiplies participation

Measurable Impact + Brand Visibility = Win-Win

Real impact isn’t just about action. It’s about visibility, reporting, and repeat engagement.

To do this well, you need an experienced NGO partner who understands both on-ground execution and brand storytelling.

Final Note – This June, Do It Right

Whether it’s your first volunteering event or your 50th, this month is a great time to align your brand with purpose. You can boost employee morale, community visibility, and create a stronger CSR narrative all at once.

To make this happen, you can collaborate with an experienced partner like Marpu Foundation, which supports companies across India with custom CSR events and full-scale reporting.

👉 To learn more, visit www.marpu.org