How do we identify CSR champions within our company?

In India, CSR is no longer just a mandate. It’s a movement—and behind every impactful movement, you need champions. June is the ideal month to refresh your internal CSR goals, plan employee volunteering, and bring hidden leaders to the surface. The success of your next NGO collaboration or employee-led volunteering project might just depend on them.

So, how do you find your internal CSR stars? Let’s break it down.

Look for Passion, Not Just Position

Many CSR champions aren’t always from the leadership team. They could be an enthusiastic junior executive or a finance manager who leads weekend clean-ups.

🔎 Tip: Run a quick internal survey asking 3 questions:

1. Have you ever volunteered outside work?

2. What causes matter to you?

3. Would you lead a volunteering activity?

Even 10–15 responses can reveal your most engaged minds.

Link CSR with Departments

Every department can have a micro-CSR lead.

✅ Your HR team can handle onboarding and engagement

✅ Marketing teams can amplify impact

✅ Tech teams can manage data/impact dashboards

✅ Admin can support logistics

When responsibility is distributed, employee participation rises by up to 70%.

Let Actions Speak – Host a Mini Volunteering Event

Want to test the waters? Host a small event like:

• Tree Plantation Drive

• Hygiene Kit Distribution

• Mentorship Session for Students

See who volunteers to lead. Not just attend. Those who take charge are your CSR champions in the making.

Recognize & Reward Your CSR Champions

Once identified, make their efforts visible.

🏆 Give them “CSR Ambassador” badges

🗣️ Feature them in internal newsletters

🎯 Involve them in future planning with the NGO

This motivates others and builds a culture of participation.

Why the Right NGO Partner Helps You Discover Champions

Experienced NGOs don’t just deliver CSR activities—they help you spot, train, and grow internal champions.

✔️ They observe employees on the ground

✔️ They provide structured modules for champions

✔️ They track participation and send feedback to your HR

This data is gold for companies who want measurable CSR success.

Final Note: Now Is the Best Time

June is the halfway mark of the year. A perfect time to refresh CSR goals and rally employees. You don’t need a big budget—just the right people and the right partner.

To make this happen, you can collaborate with a seasoned NGO like Marpu Foundation — supporting companies across India with custom CSR ideas, employee engagement, and impact delivery.

👉 To learn more, visit www.marpu.org